Sharks Hair Loss

Each year, Pilot creates a TVC with the Cronulla Sharks, one of the brand’s major sponsorship partners. For this campaign, which also happened to be their final Sharks TVC, Oddity was brought on as the end-to-end production partner.

We worked closely with the Pilot team during creative development, helping shape the idea from an execution point of view before taking care of the crew, locations, schedule and production logistics.

The shoot took place over two days across two locations. Day one focused on the live-action scenes, with our hero talent using his phone in a lounge room setting. Day two was spent filming the Sharks players on green screen, so they could later be composited into the hero talent’s world.

The main production challenge was ensuring the camera angles, eyelines and lighting were consistent across both shoot days, so the final scenes felt seamless once brought together in post.

Once filming wrapped, we handed the rushes back to Pilot’s in-house team to complete the edit and post-production. The project was delivered on time, under budget, and gave Pilot’s internal team everything they needed to finish the campaign.