The Slab
Category
Product Reels
Client
Thinkerbell / Streets
Year
Product Reels
A fast-turnaround launch campaign for Streets’ Golden Gaytime Slab, bringing Thinkerbell’s creative to life through hero video, PR stills, social cutdowns and creator-led assets.
Credits
Director
Abel Robinson
Director of Photography
Elliot Toms [Oddity]
Sound
Luke Agius
Lighting
Shaping Light / Mirco Guidon
1st AC
Josiah Atkins
HMUA
Caitlin Hearne
Info.
When Streets wanted to launch a new ice cream sandwich built to compete with worksite staples like the Maxibon, sausage roll, pie and schnitty roll, they needed a spokesperson with real tradie authority.
Naturally, Thinkerbell chose Keith from The Block.
To help launch the Golden Gaytime Slab, Oddity partnered with Thinkerbell to bring the campaign to life through a nimble eight-hour shoot day. Thinkerbell led the creative and scripting, while we handled the end-to-end production, including prop sourcing, art direction, crew, shoot logistics and post-production.
The result was a full suite of launch assets, including the hero video, still photography for PR, social cutdowns and influencer-led pieces designed to be seeded across creator channels.
