Vlad the Vampire
Category
YouTube Video
Client
Koala
Year
YouTube Video
A fast-turnaround production for Koala’s Plus mattress, shot in five hours with a lean crew and handed back to the internal team for post-production.
Credits
Directors
Julia Herbert / Aaron Liu
Director of Photography
Elliot Toms [Oddity]
Creative
Julia Herbert / Aaron Liul
Graphic Design
Mia Mont
Info.
Who better to vouch for Koala’s new Plus mattress than Vlad the vampire - who, apparently, hasn’t slept in 487 years.
This project was a great example of Oddity acting as an embedded production partner for a team that needed to scale up quickly without slowing down. Koala came to us with the creative brief and script, and we took care of the production end-to-end.
That included location scouting, prop and costume sourcing, talent scouting, crewing and shoot-day logistics. We kept the footprint intentionally lean, bringing in a small crew with just one sound recordist needed on the day.
In around five hours, we captured the hero video along with four to five hook variations, giving the Koala team a strong set of assets to take into post-production internally.
The shoot was delivered on time and under budget, and established a repeatable production model we can continue to roll out with the Koala team across future campaigns.
