Get Hard Hotline
Category
Online Video
Client
Pilot
Year
Online Video
A playful campaign for Pilot’s Get Hard Hotline, inspired by ’90s late-night TV ads and shot in one day across two transformed studio sets in Sydney.
Credits
Director
Dave Sullivan
Creative Director
Tom Scarcella
Director of Photography
Elliot Toms [Oddity]
Post Production
Ryan Diaz
Info.
After years of helping thousands of men tackle bedroom problems with prescription medication, Pilot wanted to give Aussie blokes another way to feel supported - one that was useful, memorable and unmistakably Pilot.
The result was the Pilot Get Hard Hotline, a campaign inspired by the late-night hotline ads you’d see on TV in the ’90s. The hotline was a real number people could call, offering a playful new way for men to engage with the brand and get support around intimate issues.
We filmed the campaign in one day at Pilot’s Sydney studio, transforming the small space into two completely different worlds: a lush hotline set with Chloe, and a chaotic office environment with Nick Kappa on the receiving end of the calls.
One of the best parts of the project was hearing the Pilot team report back each day on how many people had called the hotline overnight - including plenty of 2am and 3am calls.
