Pilot, It's For the Boys.

Pilot’s first brand campaign was designed to introduce the three core conditions the brand treats - bringing them together under one clear, memorable platform.

Oddity partnered with Pilot to bring the campaign to life across three separate shoot days, three different talent, and two Australian cities. Logistically, there were a lot of moving parts, with talent including members of the Cronulla Sharks, one of Pilot’s major sponsorship partners, alongside Daniel Gorringe and Jack Della Maddalena.

As with many of our brand and agency partnerships, the best way to approach the project was by working closely with Pilot’s internal creative team. They led the scripting and creative direction, while Oddity handled the production logistics end-to-end, including crew, locations, scheduling and shoot management.

Once filming wrapped, the rushes were handed back to Pilot’s in-house team to complete post-production, giving them the flexibility to finish the campaign internally while relying on Oddity to execute the shoot.