Heidi Case Study

In late 2025, Notion officially set up shop in Australia and wanted to start producing case study videos with local customers. At the top of the list was Heidi Health - one of Australia’s fastest-growing startups, and a company using Notion across multiple parts of the business.

The goal was to capture a range of perspectives from inside the organisation, including the CEO, Chief of Staff and Chief Product Officer. Each spoke to how they use Notion individually, how the platform has been adopted across the wider team, and the role it has played in supporting Heidi’s rapid growth.

For this project, Notion led the talking points and customer relationship, while Oddity handled production and post-production. We flew to Melbourne with a lean two-person crew and filmed at Heidi’s office over a half-day shoot.

From there, we delivered a hero case study featuring all three talent, social cutdowns, and a broader library of interview footage that Notion’s team can continue to repurpose across future content and case study work.